Course overview
Gain the expertise to develop and execute a marketing strategy that aligns with your organisation’s goals. Delve into contemporary marketing issues while exploring policies and practices that emphasise responsible leadership, effective management, corporate social responsibility, and sustainability.
You develop a solid understanding of the external environment and its crucial role in shaping effective marketing strategies.
Cultivating key marketing, business, and lifelong learning skills enables you to direct your work creatively and effectively.
Throughout this course, you learn how to craft powerful content and continuously evaluate its impact for maximum effectiveness. With valuable industry insights, you broaden your understanding of the current marketing landscape and build a robust professional network.
Top five reasons to study this course:
1. Study at your own pace, in your own space as it is 100% online.
2. Accredited by the Chartered Institute of Marketing (CIM), giving you access to a wealth of contemporary resources to elevate your marketing knowledge.
3. Access to the online student community platform, with tutors who provide continuous feedback and guidance.
4. Develop your research techniques to critically evaluate and conclude on relevant marketing issues.
5. The modules encompass the essential elements required by professional marketers.
* Subject to University approval
Course details
Course structure
Core modules
You gain an understanding and knowledge of digital marketing communication techniques, platforms and strategy. The module will focus on the critical analysis of integrated marketing communications and associated consumer behavioural foundations. You will explore issues that influence digital marketing communication and how these impact organisations, consumers and policy-makers.
Emerging Issues in Business and Society
We live in a rapidly changing world, presenting many opportunities and challenges for business and society. Draw on thought leadership from a mix of disciplines such as business, marketing, social sciences and the humanities. Given the dynamic nature of the global business environment, you also study what’s happening in the world right now. You take a critical approach to your research within a wider theoretical and contextual base.
Understand the relationship between the University or your workplace, and your own practice in a collaborative process of generating and using knowledge. Bring together key elements of learning to demonstrate your knowledge and understanding of practice in a work-based project. The composition, content and context of your project is unique to you. It’s a great opportunity to reflect on your practice to show continual learning and development.
As the global business environment becomes more complex and volatile, organisations must think and act more entrepreneurially, innovatively, and creatively, to change and adapt. Explore strategic theories, tools and concepts relating to the external environment’s impact on strategic challenges and choices. Apply a variety of academic and practical material to your own organisation, or a live case organisation appreciate the importance of developing and implementing strategic plans for the success of your organisation, its key stakeholders and society.
Consider the key tools that you need as a marketing professional to add strategic value to your organisations or clients. You develop the knowledge and practical skills to succeed in the dynamic marketing world.
Modules offered may vary.
How you learn
Experience the convenience and flexibility of online learning, where you can earn a prestigious university-level qualification from the comfort of your own home or workplace. You benefit from world-class teaching and comprehensive support, with all lectures, tutorials, and assessments conducted online.
Our fully digital learning materials allow you to engage at your own pace, ensuring you grasp the concepts thoroughly. Through dynamic online discussions and debates, you tackle real-world strategic challenges in marketing, leveraging creative dialogue and invaluable industry insights. Our unique Virtual Learning Environment (VLE) encourages collaboration with organisations on international, national, and regional scales, enriching your educational experience and expanding your professional network.
How you are assessed
You are assessed formatively during online discussions using the VLE, directed by your tutor. Summative online assessments are launched with the direction and support of your tutor, ensuring you have the confidence and toolkit to achieve the best possible outcome.
Entry requirements
At least a 2:2 honours degree, professional qualification or equivalent experience.
For EU and international students an IELTS score (or equivalent) of 6.0.
For general information please see our overview of entry requirements
Employability
Career opportunities
This master’s course prepares you for success as a marketing manager, marketing consultant, or digital marketing, agency and client-side working.
Learning platform
Our virtual learning environment (VLE) is the platform you use to access your online course
Teesside University online learning courses are delivered through the Brightspace Learning Environment.
Here are some of the benefits.
- You can use it on your smartphone, tablet and computer.
- And you can use it anytime, so that you can plan your learning to fit your own schedule.
- It's easy to use and navigate.
- Modules are set out by topics and themes. You can use the progress bar to understand where you are in your modules, and appreciate your achievements.
- We support you to become familiar with your VLE, helping you to start learning quickly.
- You get feedback, help and guidance from tutors throughout your course through the VLE, and you can ask questions at any time.
- Our tutors use a live activity feed to keep you updated about your course.
- You can create a student profile, collaborate with other students and take part in online discussion forums.
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