Aviation, Travel and Tourism FdA

You study the world of aviation, from its modest beginnings to its development as a global industry. International tourism is dependent on a reliable aviation industry, which requires complex planning on a global scale to keep staff and passengers safe. This module sets the scene on where it all began, considering the key milestones.

You look at the size and scope of the sector and its statistics in airport, airlines, passenger numbers, operations and major routes. You also consider operational requirements, including passenger and airside services. Explore how communication supports the industry, and what issues can arise when this is ineffective.

Gain a theoretical and practical understanding of managing and developing people in the industry. Examine the importance of effective recruitment and selection, and key aspects of employment law. Using a combination of real-world examples and case studies, explore organisations within the sector and how they manage staff. Learn about the relationship between effective recruitment and development.

You focus on service standards in the aviation, travel and tourism industry and how managers lead their teams to improve customer service.

Learn the importance of service standards and how they are monitored, examining how your own behaviour impacts on others. Gather and respond positively to useful and constructive personal feedback from others.

Understand different coaching styles and theories to produce a coaching plan, building on your strengths and those of your team to overcome areas of development relevant to service standards.

Marketing plays a significant role in any industry, but particularly in the service sector. Organisations cannot operate without promotion or market research for communicating with a range of customers. Examine factors that influence the marketing of products and services and analyse the effectiveness of promotional campaigns for organisations to achieve their marketing objectives.

The range of employment opportunities in any industry are diverse, from specialist operatives to strategic managers. Research and explore your industry of interest and formulate a career action plan, detailing your strengths and weaknesses to bridge any skills and knowledge gaps.

You analyse the diversity of the UK tourism industry. Study visitor flows, origins and statistics, as well as the different tourism products available in the UK. Focus on the future of UK tourism as a catalyst for growth and employment.

You analyse the development and importance of online business within the aviation and travel industries. You focus on the trends and development of online business through advancing technology and its relevance for the current travel and aviation industries.

You study a sector of your choice in the aviation, travel and tourism industry, composing a detailed report.

You work in a team to successfully plan and implement a live event, reflecting on it afterwards. You develop your personal aims and self-evaluation. This module supports all aspects of the industry, but is particularly appealing if you want to work in events management.

Apply your wider learning in a working environment. Take part in a project with an organisation of your choice to improve an aspect of its operations. This provides a solid platform to showcase your skills, enhancing employability, and supporting you to understand the application of research methodologies and analysis of results.

Following on from the Aviation Services module, you continue to study this specific industry, getting a deep insight into the world of aviation. You learn about the role of senior crew in a practical assessment setting.