Marketing BSc (Hons)

Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that's part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for your business idea.

This is a 30-credit module.

You learn about consumer behaviour, gaining an understanding of why they think, feel and behave the way they do and what this means for marketing products, services, ideas and experiences. Explore how marketers identify and exploit sources of influence that inform the decisions made by individuals and groups. Build on the theoretical insights you gain from these perspectives to critically evaluate consumer culture. This includes the role of brands in consumers' lives, uses and consequences of communications campaigns, the formation of late-modern personalities and marketplace communities.

This is a 30-credit module.

You are introduced to the methods and approaches of digital marketing and how they can develop business opportunities and reach new customers. Expand your awareness of digital tools and their use for maximum marketing impact.

This is a 30-credit module.

Gain a deeper understanding of the main principles of marketing and their impact on a dynamic and competitive environment. You explore the marketing environment and its effect on organisations and their marketing decisions.

This is a 30-credit module.

You assess the importance of businesses having an online presence to support branding and customer service objectives. Explore the stages of this, including analysing customer needs, designing website structure and layout, and creating the website. Focus on different digital channels, and their suitability for inclusion in effective integrated on and offline marketing programmes and campaigns. You adopt a strategic view of digital marketing, both theoretical and practical.

This is a 30-credit module.

Exploring the techniques of contemporary marketing communications, you investigate their strengths and limitations when creating meaningful and differentiated brand identities. You build your understanding of the relationship between brands and consumers. Also, you consider brand identity, positioning and development, as well as campaign planning concepts.

This is a 30-credit module.

Enhance your understanding of marketing concepts and tools and how they are used in the management of campaigns. You develop your own marketing plan and strategy for a chosen target audience. Analysing the social, cultural, technological, economic and political trends of your marketing environment, you consider the threats and opportunities facing your strategy.

This is a 30-credit module.

You gain practical entrepreneurial experience, collaborating with local small and medium enterprises (SMEs) supported by the Marketing Clinic. Become an active learner and decision-maker and improve your managerial effectiveness and efficiency. You draw on your understanding of marketing, management science and organisational behaviour, and finance and accounting to offer recommendations to SMEs.

This is a 30-credit module.

You have the option to spend one year in industry learning and developing your skills. We encourage and support you with applying for a placement, job hunting and networking.

You gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness.

Many employers view a placement as a year-long interview, therefore placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process. Benefits include:

· improved job prospects
· enhanced employment skills and improved career progression opportunities
· a higher starting salary than your full-time counterparts
· a better degree classification
· a richer CV
· a year's salary before completing your degree
· experience of workplace culture
· the opportunity to design and base your final-year project within a working environment.

If you are unable to secure a work placement with an employer, then you simply continue on a course without the work placement.

Digital marketing is an essential skill that enhances employability. Successful digital marketing relies on great content. Learn how to develop appealing and persuasive content for promotional digital marketing campaigns, from short-form video to graphic social media posts. Explore different digital techniques, gaining transferable skills suited to a variety of sectors. Focus on target audiences, behavioural marketing, audience profiles, current trends, channels, graphic design, video production, scheduling, testing and measuring.

This is a 30-credit module.

You produce an original practical and/or research project, carrying out in-depth research, develop solutions, produce deliverables and/or make recommendations for a live organisation. You are encouraged to be an active learner and decision-maker as you improve your marketing efficiency and effectiveness.

This is a 30-credit module.

Design and create a research proposal which addresses a contemporary marketing issue. Develop your understanding of methodology, ethical conduct, research design and market research. You address challenges frequently faced by students, including linking theory and research literature to practice, using contemporary business examples, framing correct research questions and objectives, and identifying and comprehending appropriate research methods and data analysis techniques.

This is a 30-credit module.

Model a strategic marketing plan connected to a real-time situation. You become an active decision-maker in marketing strategy, analysing relevant data and using theories and concepts to solidify your plan.

This is a 30-credit module.