Training and development
Yellow Box Marketing had a small team of three delivering web design, eCommerce and SEO services to a reasonable number of clients, maintaining a good reputation and achieving the same level of turnover. However, with the number of marketing agencies and freelancers surfacing in the North East, Bradley realised something needed to be done to maintain the high positioning of the agency. He was getting caught up in the day-to-day running of the business and didn’t have any time for any learning or growing opportunities.
A video of the DigitalCity’s SCALE programme caught his eye on LinkedIn at just the right time. Seeing other local SMEs experience uncertainty around their business and hearing how this programme helped them completely change their direction was exactly what he needed to see.
By joining the programme, the biggest benefit for Bradley has been listening to the advice of business leaders and hearing their experiences on growing. He has experienced a massive learning curve and changed the way he operates, particularly when it comes to empowering staff and passing on responsibilities.
The networking opportunities, where he can share experiences with like-minded people has really changed his mind-set. He has taken on more employees, growing his team to seven, along with the recent addition of Gary Lumby as Non-Executive Director. Gary’s wealth of knowledge will help the agency steer their growth plans and ultimately achieve their goal of doubling turnover.
Yellow Box Marketing now offers clients so much more. From social media and content writing to PPC and video marketing, they’ve expanded into a full service agency, with exciting future plans to take their eCommerce offerings to the next level with the support of Middlesbrough tech firm Aero.
It opens doors to people you wouldn’t normally come across and hearing their stories really opened my eyes. You can read all the books and watch all the YouTube videos you want but if you don’t then put those ideas in place and execute them, it’s pointless. SCALE helps you do that.
When I first met Bradley, I knew there was something good, he had a lot to give but just wasn’t really sure where to give it. His positive attitude and the right mind-set throughout the programme was brilliant. The fact that he has left with the realisation of his true potential is amazing