Recruiting talent
Greggs set the students a project brief: “To create a product and marketing campaign with a focus on healthier food options to form part of Greggs evening offering and create further opportunities for the business to grow”.
The Teesside University team came up with new products including a ‘Jack-in-the-box’ jacket potato and potato milk. These were accompanied by a thorough marketing campaign to promote the new products and drive brand awareness.